Franchise is Animated

The folks over at animography came up with a really cool idea last summer to round up some of the best animators from around the world and create an animated typeface that is chaotic yet somehow harmonious at the same time. Each glyph (around 150 of them) is a separate animation, and even the simplest characters (colons, periods) are generated in intriguing ways.

It was really cool that Franchise was chosen as the common denominator of all these really cool effects, and that it seemed to lend itself nicely to a crazy variety of treatments.

I’ll not mangle the coolness of the project any further by elaborating. Go check out the project for yourself at animography, and see the development of the glyphs and some of the people behind it on dribbble.

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